Admin Manager

Role Research & Design
Duration 6 Months
Company Growers Edge

Kickoff

I started my part of the project off by simply compiling the various requirements passed down from the business. I wanted to make sure that all of the features we were wanting for the initial release made it into the design.

Like I mentioned I started the project off by creating a flowchart that would allow other individuals on the team to see how the application would flow from start to finish. From there I constructed a simple wireframe that helped me layout all of the different screens and the content within the screens themselves. All of these deliverables were going back and forth between the different teams and me on the design team to make sure that everything was clear and concise while also meeting requirements. Once I got approval on my first few deliverables I hit the ground running with a high-fidelity prototype. It was the most time consuming yet valuable part of my entire design process because it allowed us as a team to find faults in the product before it ever reached development. By the last iteration it was clear that the product was ready to head into development with me guiding the way from a design standpoint.

My Responsibilities

I had various responsibilities throughout the life of this project. I was put into a lead role for the initial design process and more of a support role during the actual development phase of the project.

  • Interviewed members of the support team in order to develop an accurate persona
  • Worked side by side with developers to ensure the design needs would be met Created various deliverables such as wireframes, high-fidelity prototypes, and flowcharts
  • Developed user stories with project managers in order to establish requirements and Deadlines
  • Oversaw in-person user testing that was intended to find shortfalls in the product

Challenges

This being a smaller scale in-house product came with a lot fewer challenges then a broad consumer product. Nonetheless there were still various challenges I faced on the design side from the very early phases to the late development phases. Some of those challenges include the following.

  • Managing various aspects of the project that didn’t just include design
  • Collecting various information from the support team in order to develop all of the necessary requirements that they wanted to see in the product
  • Ensuring development team is accurately developing the product based on the design
  • Large project with various features and a strict timeline

Needs vs. Wants

This application was extremely important in the eyes of the support team and the business as a whole. It was a way to manage various pieces of lending information, client branding, support requests, and more.

It was a way to give support the control that they lacked for so long and the ability to help our customers effectively. However, one challenging part of this project was developing requirements around what we wanted in the first release without overloading the teams working on the product with redundant work. Support wanted lots of different features that would push the project beyond its deadline so it was very important to meet often in order to knock out the features that were truly needed in the first release and what was a “nice to have”. This would put less strain on all of the teams involved. The features that were must haves in the initial release were:

  • A dashboard that would display various pieces of important information such as a list of active partners and an activity list that would show changes to partner branding
  • The ability to add new partners and apply their branding identity
  • A way to manage or edit existing partners. Including updating their name, logo, and colors
  • A login page in order to keep the application secure and open strictly to the support team
  • A profile page that allowed support team members to manage their credentials and view activity only related to them

The Toolbelt

I used a lot of my go-to tools for this project such as Miro, Adobe XD, and Hotjar. I used Miro in order to sketch out the flow of the application.

This was very helpful because it allowed me to present the flow to the business and garner feedback. This feedback would give me the ability to make changes accordingly. My tool for prototyping was Adobe XD. It’s one of the prototyping tools I use most because of all of the helpful plugins and ease of use. It has a very fluid prototyping feature that I really enjoy as well. Another tool that I use on every important UX project is Hotjar. It is probably one of the most important tools I use in my day to day. It’s a user tracking tool that allows me to see heatmaps, session recording, gather feedback, and so much more. It is the primary tool I use in regards to user testing and it has yet to fail me. I feel like using these tools always gives me the confidence to tackle any project including this one.

Summary

It was obvious from the beginning of the first release that this new application would be a game changer for the support team. It gave them the ability to do their job more effectively than ever and gave them the chance to help our customers all from one place.

From the early stages of the design process the excitement for this product was unreal. Sharing the first iteration of the prototype was proof enough that they wanted this badly and couldn’t wait to get their hands on it, let alone actually having it fully available to them. Early user testing showed a great ease of use in regards to how the support team used the application and their behavior while making certain decisions within the interface. No obvious frustrations were prevalent in any of the user testing and it was clear that the support team could navigate the new application with little to no training. Apart from in-person testing I also tracked a lot of the user activity within Hotjar to make sure that I didn’t miss anything from the in-person sessions. Even with this no negative user behavior was apparent which was a big plus especially for the first release.

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